"CIRCULAR ECONOMY TOOLS SUPPORT INNOVATION IN GREEN AND BLUE TOURISM SMEs" - CIRTOINNO

ABOUT THE PROJECT

The main idea of the project is to increase innovativeness of blue and green tourism companies, by integrating selected elements of the circular economy (CE) into their services, products and business models. The concept of CE assumed minimizing the environmental impact of product/services. It can be achieved by designing them in a way which enables to take maximum value from the product whilst in use, regenerate it during its life-cycle and to recover/reuse its materials at the end.
By realizing this Project, we intend to prepare small and medium-sized enterprises (SMEs) acting in touristic sector in South Baltic Region to take the opportunity offered by CE. Elements of CE implemented into business models of SMEs, can be drivers for green products and services in tourism. Resource efficiency, better waste management, eco-friendly mentality, product/service life-cycle management in a sustainable manner can increase competitiveness of SMEs, bring to them real savings and what is more important – improve their innovativeness and create new business opportunities.  The project is dedicated to the coastal tourism industry and particular attention is focused on small and medium-sized enterprises operating in the South Baltic Sea area. We want  to offer to tourism SMEs capacity building tools such as self-assessment tool, model of cross border training programme, and advisory services.