Learning materials in Circular Economy

The modular training programme aims to help in building capacity of tourism SMEs in South Baltic area to benefit from the uptake of innovative solutions of circular economy.

Materials consists 5 basic modules:

  1. Introduction to Circular Economy
  2. Business Model Innovation applying a circular approach
  3. The use of Design Thinking process to develop circular solutions for your business
  4. Energy– how to become more circular in terms of energy use
  5. Marketing of circular products and services.

This training is composed of a set of modules that can be studied each one on their own, or as a set of consecutive modules.

available in two forms adjusted to the specific target group:

  • Learning materials for Business – small and medium sized enterprises engaging in tourism sector
  • Workshop materials for Trainers – actors engaging in the tourism sector that wish to offer one or several modules of the training in circular economy for SMEs in tourism.

Learning materials for Business

for whom

The target group for the learning material on circular economy is small to medium sized enterprises engaging in the tourism sector. Although the focus is on businesses providing accommodation (hotels), food (restaurants) and spa services, businesses in other fields of tourism may also benefit from the training material.

What & how

We offer a set of five modules that can be studied each one on their own, or as a set of consecutive modules. The objective for each module is to increase your awareness of circular economy and how it can be implemented in your tourism business resulting in a more circular approach to your business, circular products and/or circular services.

Start with reading the Introduction to the training material. It is highly recommended since it contains information on the model used throughout the modules (PDCA) as well as information on the case study that we refer to throughout the training material (Hilton Light Stay).

The suggested order of studying the modules are then as follows:

1) Introduction to Circular Economy

2) Business Model Innovation applying a circular approach

3) The use of Design Thinking process to develop circular solutions for your business

4) Energy– how to become more circular in terms of energy use, and,

5) Marketing of circular products and services.

 

Below is a table over the structure of the training.

Title/ Theme objectives/remarks Forfattere Files Video
Introduction to the training material L. Lindell; A. Kordestani; S. Sattari Name of file Name of file
Circular Economy – an overview A. Benaim; X Name of file Name of file
Business Model Innovation The reasons for increased attention of business to switch from current linear model of economy to a circular one are financial, social, and environmental benefits. Our proposition of comprehensive knowledge on designing circular business models is needed to stimulate and foster implementation of circular economy. S. Valantinė; S. Pocytė Name of file Name of file
Design Thinking X Name of file Name of file
Energy The objective of the module on energy is to provide a perspective ofon the meaning of energy use in relation to CE. Introduce modern energy concepts and inspire readers with different examples of possibilities in turning toward renewable sources. A. Benaim;
X
Name of file Name of file
Marketing Aim of this part of material is to get some information about marketing of circular products and services. How to apply PDCA method from marketing perspective. A. Kordestani; S. Sattari Name of file Name of file

Workshop material in Circular Economy for trainers

for whom

The target group for this learning material is actors engaging in the tourism sector that wish to offer one or several modules of the training in circular economy for SMEs in tourism.

What & how

We offer a training in circular economy for SMEs in tourism.

This training is composed of a set of modules that can be studied each one on their own, or as a set of consecutive modules. The objective for each module is to increase the awareness on circular economy and how it can be implemented in a tourism business resulting in a more circular approach to the business, its products and/or services. Although the focus is on businesses providing accommodation (hotels), food (restaurants) and spa services, businesses in other fields of tourism may also benefit from the training material.

The training can be self-studied using the module texts and videos, the training material can be found here (link). However, each module also comes with a set of supportive material that can be offered by any actor in the form of workshops.

For the workshops there is for each module the following material: a guide for trainers (proposed agenda, script and exercises), a power point presentation and, a video related to the module content (see table below). There is also a management guide (see table below) that may assist in arranging such workshops customized for national conditions in Sweden, Lithuania and Poland.

If the complete training will be offered, or a set of modules, the suggested order of studying the modules are as follows:

1) Introduction to Circular Economy

2) Business Model Innovation applying a circular approach

3) The use of Design Thinking process to develop circular solutions for your business

4) Energy– how to become more circular in terms of energy use

5) Marketing of circular products and services.

Workshop material – powerpoints & scripts

Title Author pdf file ppt
Guide for trainers -Introduction to the material L. Lindell; Name of file Name of file
Circular Economy – an overview Name of file Name of file
Innovative Business Models S. Valantinė; S. Pocytė Name of file Name of file
Design Thinking Name of file Name of file
Energy A. Benaim; Name of file Name of file
Marketing A. Kordestani; S. Sattari; H Allmér Name of file Name of file

Management guidelines

Title Autor Information pdf file
Sweden Benaim; Name of file
Poland Name of file
Lithuania S. Valantinė; S. Pocytė Name of file