SAT is self-assessment, educational tool, which can help entrepreneurs identify their business position for circularity. By filling out the questionnaire regarding SMEs’ practices, approach to ecology, resource management, and the way of choosing suppliers, entrepreneurs with different business experience and competencies will identify where their company is located on the circular ladder: from linear stage to CE 2.0. The SAT results should indicate which direction on the particular level would be suitable for coastal SMEs from tourism area such as hotels, restaurants and spa & wellness . The tool identifies how the CE process for each company looks like. Obtained recommendations will allow the identification of areas, where development and implementation of new solutions is possible.