The modular training programme aims to help in building capacity of tourism SMEs in South Baltic area to benefit from the uptake of innovative solutions of circular economy.
Materials consists 5 basic modules:
The learning materials can be used by tourism SMEs and trainers – actors engaging in the tourism sector that wish to offer one or several modules of the training in circular economy for SMEs in tourism sector.
The CIRTOINNO learning material may be utilised as an
CIRTOINNO LEARNING MATERIALS |
The material focuses on serving tourism SMEs mainly from coastal areas, both from towns and from rural areas, as well as those operating in sustainable tourism or eco-tourism in areas of special touristic value, offering:
However, representatives of other companies related to the services sector may find new, interesting knowledge in individual modules that will support their transition to the circular economy, as well as valuable inspiration.
The training model was developed and tested to provide an international standard of education for tourism SMEs in the direction of increasing their ability to implement the principles of circular economy in business. The user (trainer, self-learning or during workshops) can navigate a chosen educational path.
We suggest the following paths:
Below is a table over the structure of the training.
Title/ Theme | objectives/remarks | Authors | Files | Video |
---|---|---|---|---|
STARTING THE JOURNEY TO CE | L. Lindell; A. Kordestani; S. Sattari | Name of file | Name of file | |
Name of file Name of file | Name of file | |||
ENERGY | Name of file | Name of file | ||
Energy in CE | A. Benaim; X | Name of file | Name of file | |
Business Model Innovation | The reasons for increased attention of business to switch from current linear model of economy to a circular one are financial, social, and environmental benefits. Our proposition of comprehensive knowledge on designing circular business models is needed to stimulate and foster implementation of circular economy. | S. Valantinė; S. Pocytė | Name of file | Name of file |
Design Thinking | X | Name of file | Name of file | |
Marketing Mix of Circular Services | The objective of the module on energy is to provide a perspective ofon the meaning of energy use in relation to CE. Introduce modern energy concepts and inspire readers with different examples of possibilities in turning toward renewable sources. | A. Benaim; X |
Name of file | Name of file |
Marketing | Aim of this part of material is to get some information about marketing of circular products and services. How to apply PDCA method from marketing perspective. | A. Kordestani; S. Sattari | Name of file | Name of file |
The target group for this learning material is actors engaging in the tourism sector that wish to offer one or several modules of the training in circular economy for SMEs in tourism.
We offer a training in circular economy for SMEs in tourism.
This training is composed of a set of modules that can be studied each one on their own, or as a set of consecutive modules. The objective for each module is to increase the awareness on circular economy and how it can be implemented in a tourism business resulting in a more circular approach to the business, its products and/or services. Although the focus is on businesses providing accommodation (hotels), food (restaurants) and spa services, businesses in other fields of tourism may also benefit from the training material.
The training can be self-studied using the module texts and videos, the training material can be found here (link). However, each module also comes with a set of supportive material that can be offered by any actor in the form of workshops.
For the workshops there is for each module the following material: a guide for trainers (proposed agenda, script and exercises), a power point presentation and, a video related to the module content (see table below). There is also a management guide (see table below) that may assist in arranging such workshops customized for national conditions in Sweden, Lithuania and Poland.
If the complete training will be offered, or a set of modules, the suggested order of studying the modules are as follows:
1) Introduction to Circular Economy
2) Business Model Innovation applying a circular approach
3) The use of Design Thinking process to develop circular solutions for your business
4) Energy– how to become more circular in terms of energy use
5) Marketing of circular products and services.
Title | Author | pdf file | ppt |
---|---|---|---|
Guide for trainers -Introduction to the material | L. Lindell; | Name of file | Name of file |
Circular Economy – an overview | Name of file | Name of file | |
Innovative Business Models | S. Valantinė; S. Pocytė | Name of file | Name of file |
Design Thinking | Name of file | Name of file | |
Energy | A. Benaim; | Name of file | Name of file |
Marketing | A. Kordestani; S. Sattari; H Allmér | Name of file | Name of file |
Title | Autor | Information | pdf file |
---|---|---|---|
Sweden | Benaim; | Name of file | |
Poland | Name of file | ||
Lithuania | S. Valantinė; S. Pocytė | Name of file |